Whether you refer to it as cheap chic or budget beauty, it remains true that Wet n Wild is one of the world's leading cosmetic brands. The line, famous for its wallet-friendly collection of cosmetics, skin and nail care products, has been a drugstore staple for years. Buyers recognize the brand for their .99 nail polish bottles and $2 eye pencils. Prices like these have catapulted Wet n Wild to great heights of success in the mass market.
Company Information
Wet n Wild is a division of Markwins North America, a global consumer products company. Markwins is a world leader in cosmetic and beauty care products, and has been in business for nearly two decades.
Wet n Wild Products
Wet n Wild offers an extensive, ever-growing collection of color cosmetics, skin, body and nail care products, as well as accessories.
Cosmetics
Eyes
The Wet n Wild eye makeup collection includes the following products:
- Eye and Brow Liners: Silky smooth and dirt cheap, these effective liners create maximum impact with minimal fuss.
- Eye Shadow: In cream and powder form, the eye shadows are soft and easy to blend. Color palettes are also available.
- Mascara: Available in waterproof, thickening and lash-curling formulas, these mascaras are packaged in petite, purse-size tubes.
Lips
Their lip collection is incredibly diverse, encompassing hundreds of colors and several different formulas.
- Lipstick: Available in metallic, matte, silky and high-shine formulas, the brand's lipsticks are indelible and eye-catching.
- Crème Lip Liner: Without tugging or dragging, the crème lip liners easily and smoothly coat the lips in natural hues.
- Lip Gloss: Though they are available in a wide variety of formulas, the brand's MegaSlicks™ gloss is considered a beauty industry cult favorite. Bronze Berry and Rose Gold have earned universal raves for their versatility and beauty.
- Juicy Lip Balms: These jumbo-size lip balms are available in a variety of fruit flavors. They provide hydration, protection and a splash of shine.
Face
Choosing the appropriate face makeup is a tricky business. Wet n Wild offers consumers the chance to try these products affordably, without taking a huge risk.
- Foundation: Smoothing, moisturizing and toning all at once, the base is available in a rich foundation formula and a lesser coverage tinted moisturizer.
- Concealer: The brand's stick concealer leaves no mark behind. Available in a variety of shades, the concealer is budge-proof.
- Powder: A light dusting of pressed powder sets the makeup for the day. Wet n Wild's is oil- and fragrance-free, and contains vitamin E and aloe.
- Blush and Bronzer: In stick, cream and powder formulas, the brand's blushes and bronzers impart a gentle, light flush of natural color to the cheekbones. Look out for the brand's special edition summer bronzer, a substantially large compact containing a versatile shade suitable for all skin tones.
Nails
From strengthening treatments to vivid colors to manicure sets, the Wet n Wild nail collection is packed with everything needed to show beautiful tips and toes.
- Treatments: The brand's base coats are exceptional - a quick slick and nail polish stays put for days.
- Nail Color: Available in crystal, metallic, flat, high-shine and long lasting formulas, the nail color is offered in a myriad of colors.
- Manicure Sets: The brand's Ooh La La French Manicure set makes at-home manicures a snap.
Body
Though body products are not their specialty, Wet n Wild does offer a small selection of sparkling, glittery cosmetics. These can be applied anywhere for a small dose of shimmer.
- MegaPump Bronzzer®: This sheer bronzer warms up the complexion and imparts a natural, sun-kissed glow.
- MegaPump Glitter Gel: This sheer, sparkling, mess-free gel adds sparkle and depth to the neckline, shoulders, arms and legs.
- MegaPump Shimmer: Less glitter and more subtle shimmer, this product imparts a luminescent glow to the skin.
- MegaSparkle® Loose Confetti: This loose, colorful glitter imparts reflective radiance and a sheer dose of pretty shimmer.
Skin Care
Fresh Face™ Skin Care
This four-step system is comprised of botanical-infused, antioxidant-rich facial products that leave the skin hydrated, protected and smooth.
- Cleanse: Dry skin will benefit from the gentle cream cleanser, which dissolves makeup and cleanses skin without stripping it of its natural oils. Oily skin types will enjoy the fresh, cool feel of the gel-based foaming wash.
- Exfoliate: Slough away dead, flaky skin with this gentle scrub. Skin is left soft, renewed and revitalized with regular use.
- Tone: This alcohol-free toner is cool and refreshing. Dry skin types need not use toner regularly, but oily types will find this comforting.
- Moisturize: Containing SPF 15, this lightweight, hydrating facial lotion sinks into the skin and refines the texture.
Accessories
The accessories collection is packed with the tools necessary to maintain gorgeous lashes, nails and makeup. The line includes:
- Eye shadow applicators
- Fake eye lashes
- Dual pencil sharpeners
- Eyelash curlers
- Makeup brush kit
- Plush blush brush
- Emery boards
